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Idea to send:	Topic Superintendent of Public Instruction Content Dynamic, innovative and leadership with a vision for change is essential in any profession whether it be in business, education or public service. I truly believe it is time that we encourage those outside the education profession to campaign for the position as Superintendent of Public Instruction. It is time for change and the needed changes with new and fresh ideas will not come until this happens. My idea would be to encourage a young and dynamic and successful business individual to campaign for this most important position. The Education establishment and our public schools needs a new and positive image in our state. The first thing that needs changed for this to happen is for the Salary and Benefits to be increased. The State Superintendent should be basically performing two essential job tasks. These job opportunities being working very closely with the State Legislature, and developing a strong, positive and professional image for our public schools. A Marketing Campaign if you will. The new Superintendent of Public Instruction would have a full time Marketing Staff Person to help with the development of this Marketing Campaign. The next Superintendent of Public Instruction must have some very favorable characteristics. These being a dynamic personality, a great staff surrounding him/her, a vision for change using some business principles, hiring new staff at the State Department and these individuals do not necessarily have to be educators. People with strong people skills, and administrative skills will be vital. Lets stop calling our schools "Common Schools"! This term immediately gives a negative image. For heavens sake, the public schools are more than "common". Why not Elementary and Secondary Insititutions of Public Instruction? I know, it is a Constitutional "thing". Lets change it!! Why not refer to the public schools as Academic Institutions? We need change! We need more parental ownership! We need to show parents how to take ownership, what questions to ask educators. We need local community ownership! We need full time staff at each public school to train parents, civic leaders, local government officials, and local spiritual leaders how to take local "Ownership" of the local schools. We need change at the local level and we need new and dynamic leadership at the top! Educators are trained to teach! Lets let the teachers teach and give them the time to teach. We don't need longer days, we need to quit playing baseball games 5-6 times a week in the afternoon during the school day! We don't need longer school years! Lets better utilize the time we already have! Thank You. I have much more to say on these issues!