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Idea to send:	Topic Oklahoma Identity Content Oklahoma needs to sell itself and place the unique identity of Oklahoma front-and-center with an "in your face approach." Repetition is contagious and in itself creates a learning experience. Every new road that is built should be marked with something that identifies Oklahoma. Just as Texas has mastered the use of its flag (The Texas Lone Star), Oklahoma should use and reuse its flag to the advantage of state marketing and tourism. National advertising of Oklahoma should be made more aggressive.