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Idea to send: |
| Topic | Roads |
| Content | If the State's Public Universities can sell the naming rights of stadiums and buildings, I think the State could sell the naming rights to roads/bridges. The money someone pays to sponsor a section of I-35 or a bridge could be used to maintain the roadway/bridge. I would think you could limit the naming rights to a certain number of years for $X, the money would be used to maintain that stretch of road or bridge. The person or company would have a sign on the roadway that states the next 100 miles is sponsored by so and so or this bridge is brought to you by XYZ, similar to adopt a road signs that promotes groups for picking up litter on a stretch of road. This could potentially speed up the process of fixing our roads and bridges. I think the benefits of sponsoring a road/bridge would be a positive advertising technique for companies. |
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